The project “aNATOmy: telling the history, role and future of NATO” aims to carry out a set of interlinked communication activities to raise the level of awareness and understanding about the NATO’s history, future, and the current presence of the Allied forces in Latvia. First, two important audience groups - women and young people - generally have a weaker connection to NATO; second, younger generations are more likely to relate it to war and military, and less likely to associate NATO with the idea of peace and security, and third, NATO is often perceived as lacking transparency.
The project aims to emphasize NATO’s values and role in ensuring security of our country. The main target groups that we aim to reach with this project are three: young people (age group 18 to 35), and especially young women in this age group; and broader, non-specialized publics, including the Russian speaking minority in Latvia. During the project, Vidzeme University of Applied Sciences (ViA) as the Lead partner with a project partner – the regional TV network “Re:TV” will produce the following:
- A factual-documentary TV program consisting of four episodes (46 minutes each), devoted to four specific themes;
- Four online promotional video materials related to the TV episodes;
- Four face-to-face discussions in three different places in Latvia with live broadcast;
- Promotional content for the TV program and the face-to-face discussions in the social media profiles of ViA and Re:TV.
The project will run for nine months, from March 1 until November 30, 2019. The total budget of the project is 28 355 EUR.
Contact person: Agnese Dāvidsone, Head of Communication and media studies, 26603344, Agnese.firstname.lastname@example.org